Standard Sanitary Plumbing Promo Sign WPA Era, 1937

Standard Sanitary Mfg. Co. plumbing fixtures advertising sign, an original American industrial advertising piece produced during the WPA and New Deal era circa 1937. Created to promote the Federal Housing Administration’s housing modernization program, the sign reflects the national push of the 1930s to encourage updated bathrooms and kitchens as part of healthier, more efficient American homes. The bold typography and streamlined graphic layout embody the clean, modern design language associated with WPA-influenced commercial advertising and Depression-era industrial design. Standard Sanitary Manufacturing Company—later known as American Standard—was a leading producer of plumbing fixtures during the early 20th century, and promotional pieces like this were used in showrooms and hardware stores to promote modernization programs tied to federal housing initiatives. Both visually striking and historically significant, this piece represents an authentic example of 1930s American advertising, industrial décor, and New Deal–era design. Offered in good vintage condition with minor wear consistent with age and use.

Dimensions: 38.5” x 14”